"Brunswick has always been supportive of competitive bowling and we are especially keen for the advancement of international competitive bowling," President of Brunswick Bowling Products Brent Perrier said.
"We're pleased to lend our support to the WTBA World Tour in general and the WTBA International Open in particular."
The tournament will be a six-game re-entry style event that mirrors events on the European Bowling Tour, where players post their best six-game score to try and make the first cut. The event will be open to men and women and will have a special prize fund for women.
"WTBA believes that the World Bowling Tour is the future of our sport, and we're proud to announce we have created a new event for the best athletes in the world," WTBA President Kevin Dornberger said.
"This event will be made possible by our partnerships with Sunset Station and Brunswick. They have stepped up to make this event a reality."
The 2011 World Bowling Tour continues August 21-26 with the Korean Daejeon International Open in Daejeon, Korea. The World Bowling Tour Thailand will be held in Bangkok, Thailand, from September 24-30 and the AMF Australian Masters will take place in Sydney, Australia, from October 10-22.
The World Tenpin Bowling Association, which is made up of more than 100 bowling federations, governs the sport throughout the world. For more information on WTBA and the World Bowling Tour, visit worldtenpinbowling.com.
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